Several months ago Anu remarked that we have created words for business concepts where appropriate words already existed. One of the words listed was "productize."

What is an appropriate words for this concept?
Can anyone give a list of such words and their legitimate counterparts?

(the verbing of nouns rises again!)

how does one produce a product? create? generate? build? manufacture? design? contrive? -- too bad there's not a book that contains lists of words for concepts...